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An application programming interface (API) allows interaction between websites and 3rd party apps or software platforms.
A great example is the connection of an ecommerce website checkout to a payment gateway such as PayPal, Opayo (formally SagePay) or Stripe, to name just a few providers.
It is often preferable to use banking API's to connect to your chosen payment provider, ensuring security and encryption of customer credit/debit card payment details are handled securely by the merchant and are managed away from the main website.
Other popular API integrations that we implement for clients include the connection to 3rd party CRM platforms, such as SalesForce or Pipedrive.
We also use the Zapier platform to seamlessly connect app platforms offering over 700 possible integrations, including; Google, Facebook, Twitter, Trello, Calendly, Slack, Dropbox, Zendesk and many more...
To see what we can do help you enhance the functionality of your business website, talk to us about how we use software to do all the heavy lifting when it comes to automating processes to help make your organisation run smoothly online.
Use the quick links below to go the Service pages and find out more...
Thank you for contacting us.
We will reply to you in the next 24-48 hours.
Discover Your Online Success Score
We have teamed up with ScoreApp to launch our new ONLINE SUCCESS scorecard. Designed to let you understand the key metrics to PROMOTE lead generation and sales growth for your business.
How to be an Effective Digital Content Creator with the Help of AI Tools
We all want to be effective digital content creators, don’t we? AI tools might just be the answer, but we still need a people-centric approach when developing our content marketing strategies.
POSITIONING Your Brand, Products Or Services To Solve Customers' Problems
No matter what industry you operate in, building influence and driving revenue always begins in the same way: by positioning your organisation or brand as a solution to your audience’s problem.
How do you REACH out and build relationships with new customers?
We say "people buy from people". But we specifically buy from people and companies we know, like and trust. Building familiarity with the right potential customers takes time, however, you can use a few key tried and tested digital strategies to reach your audience in quick and measurable ways.
Why The Right OFFERS Nurture The Right Marketing and Sales Leads
‘If you build it, they will come.’ That’s how the old saying goes. But in the land of lead generation and growth marketing, it doesn’t quite ring true, does it?
To MOTIVATE your Audience, the Cogs in the Sales Process Must Always be Turning
Optimising your digital efforts to attract and engage audiences is a great way to get them where they need to be: your website.
OPTIMISE for Success... Know What your Customer Wants and Understand What Works
Understanding the buyer journey is key to creating great campaigns that your prospective customers should – in theory – love.
How to TARGET your Ideal Customers for Retention and Repeat Sales
Marketing? Check. Conversion? Check. Sales? Check.
At this point in the game – when a customer commits and purchases a product or service – many organisations pat themselves on the back for a job well done.