myCloud Media Blog

10 Common B2B Content Marketing Mistakes and How To Avoid Them

Do you ever feel like your content isn’t quite doing what it’s supposed to? You’re not alone.

Discover Your Online Success Score

We have teamed up with ScoreApp to launch our new ONLINE SUCCESS scorecard. Designed to let you understand the key metrics to PROMOTE lead generation and sales growth for your business.

How to be an Effective Digital Content Creator with the Help of AI Tools

We all want to be effective digital content creators, don’t we? AI tools might just be the answer, but we still need a people-centric approach when developing our content marketing strategies.

myCloud Media Wins at Northern Enterprise Awards 2022

2022 has been a fantastic year for myCloud Media, and we’re thrilled to be moving into 2023 with some exciting news. Our organisation has been recognised for its digital marketing and web design expertise, walking away with a top honour at one of the biggest SME awards events in the UK.

The Shift From Google Universal Analytics to GA4: What You Need to Know

Google's Universal Analytics free online tool is being replaced by GA4 on 1st July 2023 and will stop processing new hits to your website.

myCloud Media Wins for 2nd Year Running at Media Innovator Awards 2022

Here at myCloud Media, we’re absolutely thrilled to announce that we’ve been presented with a prestigious award, acknowledging us as one of today’s leading web design companies in the UK.

POSITIONING Your Brand, Products Or Services To Solve Customers' Problems

No matter what industry you operate in, building influence and driving revenue always begins in the same way: by positioning your organisation or brand as a solution to your audience’s problem.

How do you REACH out and build relationships with new customers?

We say "people buy from people". But we specifically buy from people and companies we know, like and trust. Building familiarity with the right potential customers takes time, however, you can use a few key tried and tested digital strategies to reach your audience in quick and measurable ways.

Why The Right OFFERS Nurture The Right Marketing and Sales Leads

‘If you build it, they will come.’ That’s how the old saying goes. But in the land of lead generation and growth marketing, it doesn’t quite ring true, does it?

To MOTIVATE your Audience, the Cogs in the Sales Process Must Always be Turning

Optimising your digital efforts to attract and engage audiences is a great way to get them where they need to be: your website.

OPTIMISE for Success... Know What your Customer Wants and Understand What Works

Understanding the buyer journey is key to creating great campaigns that your prospective customers should – in theory – love.

How to TARGET your Ideal Customers for Retention and Repeat Sales

Marketing? Check. Conversion? Check. Sales? Check.
At this point in the game – when a customer commits and purchases a product or service – many organisations pat themselves on the back for a job well done.

How to Turn Customers into Advocates... It’s all About ENGAGEMENT

For those businesses that engage effectively with their customers following a sale, they could be transforming buyers into advocates.

Yorkshire Growth Marketing Agency Makes List of Top 100 Digital Leaders for 2022

Yorkshire-based myCloud Media has been selected as a Leeds City Region Digital Enterprise Top 100 Business for 2022. The web design and growth marketing firm works closely with clients to build corporate websites and e-commerce solutions that help them derive more value from their digital presence.

Big Cogs France en Velo Cycle Challenge - Sponsorship Support

myCloud Media is delighted to be supporting the Big Cogs France en Velo cycle challenge and our MD, Tim Bennett, is part of the team taking on 1,600 kilometres and over 60,000 feet of climbing on their 11 day ride.

My Cloud Media wins the title of Best Corporate Website Building Company in Yorkshire

My Cloud Media is delighted to have won the title of Best Corporate Website Building Company in Yorkshire at the 2021 Corporate Vision Media Innovator Awards.

Why Up-To-Date Websites Generate More Sales Leads

If you have a website, then the chances are you already know that a digital presence is important. Hopefully, you know the importance of updating your website, too. For example, adding new content to keep your audience interested. But when was the last time you made sure your website was actually up to date?

30 Years of the World Wide Web and the Different Generations of Digital

It was August 1991 when CERN scientist Tim Berners-Lee publicly announced his automated information-sharing system, known as the World Wide Web.

There Has Never Been A Better Time To Launch Your New Project Online

Thinking about starting a new business, or launching an exciting new project?
You’re not alone. 2020 saw the launch of 407,510 new projects in UK.

Your Business Has Pivoted In Lockdown, But Your Website Is Still Catching Up...

Business owners, does this sound familiar? Manufacturers, engineers, and tech firms have been among those most likely to have diversified during lockdown - here’s how to reflect changes through your digital presence.

How to Extend Your Reach With Off-Site SEO

Off-site SEO involves optimisation efforts that you undertake outside of your own website. It has multiple benefits, including boosting your search engine ranking, engaging with audiences across different channels, and helping to improve your visibility, credibility, trustworthiness, and industry authority.

5 Big Reasons Why Your Manufacturing Business Needs a Social Media Strategy

Social media needs a strategy. Efforts need to be driven by an in-depth understanding of customer preference. That understanding needs to encompass everything from channel selection to content type.

How Innovation Can Create Competitive Advantage For Your Business

Innovation is key to success, especially across highly competitive industries in the SAAS tech and manufacturing sectors. Embrace these 3 tips on your journey to achieve greatness.

5 Ways to Optimise Your Website for Powerful Performance

There’s a big difference between a website and a good website. One of the biggest differentiators is performance; how well your website attracts, engages, and converts the most relevant audiences and customers.