Want to see how myCloud Media can help your business?
Thank you for contacting us.
We will reply to you in the next 24-48 hours.
Perched high on the hilltop at Emley Moor, the mast is a well-known and much-loved feature of the West Yorkshire skyline. Seen for miles around, it is a familiar site that welcomes local residents home when travelling on the M1 motorway.
Located 1 mile west of the small village of Emley, the Emley Moor Mast is a Grade II listed building. Towering 330m (1,084 ft) high above the West Yorkshire countryside, it is the tallest freestanding structure in the UK, the 7th tallest freestanding tower in the European Union and the 25th tallest tower in the world. The Shard is the tallest building in the European Union but still smaller at 309.6m (1,016 ft).
The current Emley Moor Mast is the third structure to be built on the site since its inauguration in 1956. Originally opened by the Independent Television Authority (ITA), the site initially transmitted ITV to Yorkshire and Lincolnshire.
The first structure to be built on the site was a 135m high lattice tower. After 10 years’ service, this tower was dismantled in 1966 and replaced by a taller model.
The second was a cylindrical tower, measuring 385m high and made from a tubular steel structure. The mast unexpectedly collapsed on 19th March 1969, thought to be caused by a build-up of ice and about of continuing high winds.
Construction of the current tower began in 1969 and was completed in 1971. Ensuring that the tower would not unexpectedly collapse again, the new tower has a tapered design and was built using reinforced concrete. On top of the main concrete tower is a 55m tall steel lattice mast which holds the antennae.
In total, the Emley Moor Mast measures 330m (1,084 ft) tall. A panoramic viewing platform room is located at 274m (870 ft) with the antenna stretching a further 56m above.
Ensuring the stability of the structure, the foundations penetrate 6m into the ground below and the whole structure weighs a staggering 11,200 tonnes.
Although commonly known as the “Emley Moor Mast”, the structure is owned and operated by Arqiva and is the main UHF (Ultra High Frequency) transmitter site for Yorkshire.
With a primary transmission range of approximately 40 miles radius, the Arqiva Tower predominantly covers South and West Yorkshire but also reaches borderline areas of North and East Yorkshire overlapping with the Bilsdale and Belmont transmitters.
Today, Emley Moor transmitter broadcasts 6 digital TV multiplexes, 3 digital radio bands and 2 independent local radio stations (Capital Yorkshire & Real Radio). It is also the main station for 57 relays and repeaters throughout Yorkshire and the surrounding counties.
myCloud Media would like to thank the Arqiva team at Emley Moor Mast and our guide for our recent visit. The views were absolutely spectacular!
Article by: Tim Bennett
myCloud Media | Yorkshire Web Designers
Thank you for contacting us.
We will reply to you in the next 24-48 hours.
Discover Your Online Success Score
We have teamed up with ScoreApp to launch our new ONLINE SUCCESS scorecard. Designed to let you understand the key metrics to PROMOTE lead generation and sales growth for your business.
How to be an Effective Digital Content Creator with the Help of AI Tools
We all want to be effective digital content creators, don’t we? AI tools might just be the answer, but we still need a people-centric approach when developing our content marketing strategies.
POSITIONING Your Brand, Products Or Services To Solve Customers' Problems
No matter what industry you operate in, building influence and driving revenue always begins in the same way: by positioning your organisation or brand as a solution to your audience’s problem.
How do you REACH out and build relationships with new customers?
We say "people buy from people". But we specifically buy from people and companies we know, like and trust. Building familiarity with the right potential customers takes time, however, you can use a few key tried and tested digital strategies to reach your audience in quick and measurable ways.
Why The Right OFFERS Nurture The Right Marketing and Sales Leads
‘If you build it, they will come.’ That’s how the old saying goes. But in the land of lead generation and growth marketing, it doesn’t quite ring true, does it?
To MOTIVATE your Audience, the Cogs in the Sales Process Must Always be Turning
Optimising your digital efforts to attract and engage audiences is a great way to get them where they need to be: your website.
OPTIMISE for Success... Know What your Customer Wants and Understand What Works
Understanding the buyer journey is key to creating great campaigns that your prospective customers should – in theory – love.
How to TARGET your Ideal Customers for Retention and Repeat Sales
Marketing? Check. Conversion? Check. Sales? Check.
At this point in the game – when a customer commits and purchases a product or service – many organisations pat themselves on the back for a job well done.