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The Internet of Things, or IoT, is the concept of bringing together data collected from various sensor devices in connected environments that can be analysed and acted upon to help boost operational efficiency of machinery and day-to-day activities. IoT is already having a huge impact on everything from domestic kitchens to industrial loading bay doors. But now, with more and more advances across the IoT sector, the capabilities of the concept are growing rapidly.
Industry is one of the worst offenders in terms of carbon footprint, accounting for 23% of total greenhouse gas emissions today. Many businesses operating in the industrial sector are already starting to digitise processes and utilise AI and machine learning. By incorporating IoT into these growth and development strategies, they can help reduce their carbon footprint through more accurate forecasting, preventative maintenance, environmental monitoring, better use of renewable energy and design of energy efficiency policies.
I am delighted that our work has been recognised by this award. I am passionate about using technology to drive future solutions, working smarter for the benefit of our planet. Climate change is a real phenomenon and, with the right support, industry can start making significant inroads in carbon footprint reduction through the use of smart data today.
.Tim Bennett, Founder - Powerhouse Digital
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Discover Your Online Success Score
We have teamed up with ScoreApp to launch our new ONLINE SUCCESS scorecard. Designed to let you understand the key metrics to PROMOTE lead generation and sales growth for your business.
How to be an Effective Digital Content Creator with the Help of AI Tools
We all want to be effective digital content creators, don’t we? AI tools might just be the answer, but we still need a people-centric approach when developing our content marketing strategies.
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No matter what industry you operate in, building influence and driving revenue always begins in the same way: by positioning your organisation or brand as a solution to your audience’s problem.
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We say "people buy from people". But we specifically buy from people and companies we know, like and trust. Building familiarity with the right potential customers takes time, however, you can use a few key tried and tested digital strategies to reach your audience in quick and measurable ways.
Why The Right OFFERS Nurture The Right Marketing and Sales Leads
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To MOTIVATE your Audience, the Cogs in the Sales Process Must Always be Turning
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OPTIMISE for Success... Know What your Customer Wants and Understand What Works
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How to TARGET your Ideal Customers for Retention and Repeat Sales
Marketing? Check. Conversion? Check. Sales? Check.
At this point in the game – when a customer commits and purchases a product or service – many organisations pat themselves on the back for a job well done.
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For those businesses that engage effectively with their customers following a sale, they could be transforming buyers into advocates.