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Modern dynamic cities require world-class transport infrastructure and systems. York city has a long history in the development of the country’s railways. Our Grade II listed station is a physical reminder of the key role played by the city in pioneering rail travel in the UK and continuing to ensure the region remains connected.
Professor Charlie Jeffery - Vice-Chancellor & President, University of York
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Discover Your Online Success Score
We have teamed up with ScoreApp to launch our new ONLINE SUCCESS scorecard. Designed to let you understand the key metrics to PROMOTE lead generation and sales growth for your business.
How to be an Effective Digital Content Creator with the Help of AI Tools
We all want to be effective digital content creators, don’t we? AI tools might just be the answer, but we still need a people-centric approach when developing our content marketing strategies.
POSITIONING Your Brand, Products Or Services To Solve Customers' Problems
No matter what industry you operate in, building influence and driving revenue always begins in the same way: by positioning your organisation or brand as a solution to your audience’s problem.
How do you REACH out and build relationships with new customers?
We say "people buy from people". But we specifically buy from people and companies we know, like and trust. Building familiarity with the right potential customers takes time, however, you can use a few key tried and tested digital strategies to reach your audience in quick and measurable ways.
Why The Right OFFERS Nurture The Right Marketing and Sales Leads
‘If you build it, they will come.’ That’s how the old saying goes. But in the land of lead generation and growth marketing, it doesn’t quite ring true, does it?
To MOTIVATE your Audience, the Cogs in the Sales Process Must Always be Turning
Optimising your digital efforts to attract and engage audiences is a great way to get them where they need to be: your website.
OPTIMISE for Success... Know What your Customer Wants and Understand What Works
Understanding the buyer journey is key to creating great campaigns that your prospective customers should – in theory – love.
How to TARGET your Ideal Customers for Retention and Repeat Sales
Marketing? Check. Conversion? Check. Sales? Check.
At this point in the game – when a customer commits and purchases a product or service – many organisations pat themselves on the back for a job well done.
How to Turn Customers into Advocates... It’s all About ENGAGEMENT
For those businesses that engage effectively with their customers following a sale, they could be transforming buyers into advocates.